Selling A Home
There are four main elements to consider when selling a home: location, condition, pricing and promotion.
Location - Location is a large part of what sells a home. While you cannot change it, it is important that every buyer and every agent with a potential buyer knows the location of your home and the advantages that location has as a new place to live. the Hansons will insure that all the signage, advertising and marketing emphasizes this important aspect.
Condition - A first impression is priceless! You want to be sure that your home has its best “face” forward and is attractive as possible. Remember your home is being compared to other homes in the market. From the exterior landscaping and painting to every detail of the interior, clean walls, flooring and woodwork...minimal clutter in closets and in a room. Storage areas from the garage to the basement should be neat and clean. Updates may be necessary. Old stained carpet or dirty walls scream to buyers that the home has not been well maintained. Know that buyers always imagine that updates and repairs cost far more than they do. The Hansons will do an analysis and help you get the very highest return for any improvements as well as suggest contractors who can help you get them done.
Price - The proper price is key to getting your home sold the fastest for the highest price. The price of your home is determined by the market...not the price you paid, not what you think you should have, not the down payment you need for the next house or your retirement nest egg.
The Hansons will present you with a detailed CMA (Comparative Market Analysis). This piece of research will show you on a very objective….not emotional...basis how your home compares to others that have SOLD in the market. It doesn’t matter what other homes are listed for...only what has sold. This Sold figure also must not be more than 6 months old as markets change.
WHY? The reason only the sold numbers are important is because that is the number that an appraiser will use to determine how much the home is worth to in turn determine the amount that a lender will advance for a mortgage. If you price a home too high based on your analysis….it may not qualify for a mortgage and then the only buyers who can pay cash will qualify to buy your home.
It does not matter what the home is assessed for...that is a number that the government uses to gather taxes….their assessed value or fair market value is NOT the same as the price for which you list the house.
Promotion - The Hansons will show you why their Sales slogan is: “We put our money where your House is!” They will sell your home faster for more money than most agents… and the closing of your home is just the beginning of your relationship with them. They are your Realtors for a Lifetime.
From regular mailings and calendars to supplying resources for every real estate need from lending to updating, plumbing, heating, roofing and everything in between...the Hansons are your lifetime resource for real estate. You will know why people say: “No one works harder or smarter than the Hansons.”
Testimonials
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It has been a wonderful experience working with Sally and David on the sale of my horne. Not only do they have
outstanding real estate knowledge and a wealth of experience, but they are the most caring and helpful individuals I
have ever had the pleasure of knowing. The situation concerning the sale of my horne was very unique and presented
many challenges. They were there for me every step ofthe way. They continually went above and beyond. I consider
myself extremely fortunate to know them and have them as my agents. They are the best in the business!
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- Cheryl K S - Luxury Seller - Waukesha County
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We tell anyone who will listen that the Hansons not only found us our dream home, but they also sold our old house in record time!
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- Rik & Cynthia
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We will always have "Realty Loyalty" who sold my Father's house, our house and found the perfect house to raise our Triplets. Everything from staging when we sold to negotiations when we bought we were professionally handled. No one could top their very first class service.
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- Jean B - Milwaukee & Racine County Seller - Ozaukee County Buyer
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Mike & Faye (our Sellers) sent me a very nice letter and they have nothing but raving reviews for you and David! Great
job and thank you so much for taking great care of them!
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- Sue Mravik - Agent Referral- Rochester Minnesota/Onalaska WI
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There were over 120 people at our open house and we had multiple offers before midnight the same day. The very first day on the market...no one could have done it better from the staging to working with our Relocation company, it was a professional and smooth process. Hire the Hansons. Hire the best.
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- A & M K - Relocating Sellers Waukesha County
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Other brokers tried to buy our listing. We appreciated the honesty we experienced with the Hansons as well as the quick sale!
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- Cyril & Donna
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I have known the "Hanson's both" for almost 20 years and I can't say enough about what a hardworking, knowledgable and truly caring and compassionate, couple there is to work with in the real estate industry. Unlike most realtors, they go over and above what you would expect, at a time when selling or purchasing a home, can raise all sorts of emotions, you want them in your corner, with all their resources and most importantly, their caring and professional work ethic! I will always remember this and as often as I can, I tell all I know. Greatest realtors and people you'll ever work with.
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- Rebecca A - Seller Waukesha County
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Big or small, the Hansons handle it all! David and Sally will take the time to get to know you, give you expert advice
based on decades of combined experience and complete your real estate sale or purchase in record time. They specialize
in you and your specific real estate needs. They went above and beyond all my expectations.
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- Emily M Seller Washington County Buy-er Waukesha County
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Selling two buildings within a year -- one business, one commercial -- was a huge challenge. The Hanson's knowledge, resources, patience & "get it done" attitude were invaluable to us. We felt comfortable working with them through all the stages of both sales & would highly recommend their services to anyone looking to buy or sell.
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- Shannon A - Seller Waukesha County
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Boom! Thank you for taking such great care of my referred Seller. She is thrilled!
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- Beth C.- Illinois Agent - Referred Seller - Kenosha County
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We were going to sell our house on our own. Then we listed with the Hansons and sold it at the first open house for more than we would have asked!
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- Tom & Sue
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My attorney promised "best results hiring the Hansons" and they certainly did not disappoint during a difficult divorce with my former spouse in another state. Smooth transaction and I will absolutely work with them again on my next purchase.
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- Chris R. - Washington County Seller
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I can't say enough about Sally and David Hanson. From the first phone call, I knew they were the agents for me! I was especially terrified of the selling process. But, right away, they took care of Everything!! They took me through the selling and buying process step by step seamlessly And if you can believe it, Easily! They compliment each other's areas of expertise so well, that I really had a Team of agents working for me. And now, that I'm in the perfect home for me and my family, they continue to be there for me, with answers to my questions and concerns! Totally above and beyond what I would have expected in every aspect!
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- Stacy P. - Seller - Walworth County - Buyer - Waukesha County
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Sally & David REALLY know how to market. We had four offers at our first open house!
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- Chris & Paula
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The Hansons are Miracle Workers. My attorney told me so, and I am a believer. A very difficult short sale during my divorce with a home left partially unfinished by a bankrupt builder. They also help me to secure financing and I am a proud new homeowner again much more quickly than conventional federal guidelines dictate thru their contacts with other lenders," Hansons. OH YES
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- Heather H. - Seller - Jefferson County Buyer - Waukesha County
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If you want your listing to say "SOLD," call the Hansons!
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- Chris & Carol
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The Hansons are both very knowledgable. I highly recommend to anyone either buying OR selling.
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- SR - Seller Milwaukee COlmly Buyer Waukesha County
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From the first time that I met Sally and David I had full confidence in their abilities. They are a team that I would refer to and have referred to for numerous family members and friends over the last seven years. Everyone has had the same outcome while working with them; top notch level of service. Sally and David have an extension address book loaded with professional references who will work with you as a priority when you're referred by the Hansons. They've thought of everything and do all of the work. You will be impressed.
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- Mary M. Milwaukee County Seller
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We aren't in Iowa anymore. And thanks to the Hansons, we felt right at home in Wisconsin instantly!
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- Lynn & Earl
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We tried a discount broker and got discount service. Sally & David sold our home quickly and profitably and kept us informed every step of the way.
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- John & Terry
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I referred a Luxury Buyer moving from Texas to southeastern Wisconsin to Sally & David Hanson. Everything was handled beginning with getting contacts for lenders and a search link for properties in advance of their arrival. They got work done by a variety of contractors from the locksmith, plumber, handyman and electrician and had the new carpet they chose installed before their furniture arrived. In southeastern Wisconsin, I would never refer to anyone else. Feel free to contact me regarding their very thorough follow up with me as the referring agent and world class service for the referred buyer.
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- Michelle Neshek-Grade, Broker Associate - Appleton, WI
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Sally & David work harder & smarter to sell your home. We'll always hire the Hansons.
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- Jack G.
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